How Much Does Botox Cost? A 2026 Price Guide

Botox is priced per unit, not per treatment — and that single fact explains most of the confusion around what it costs. Two clinics can advertise wildly different “Botox prices” and both be telling the truth, because they’re quoting different things: one a per-unit rate, the other a flat per-area package that hides how many units you actually get.

This guide pulls together the per-unit ranges we see across verified providers in our directory, manufacturer price sheets, and patient-reported pricing. It is benchmark-grade information — final pricing always requires a consultation, because your cost depends on how many units you need, which product is used, and your provider’s experience.

The short answer

In 2026, Botox in the US typically runs $10–$20 per unit, with most metro-area clinics landing in the $12–$18 band. A typical cosmetic session uses 20–60 units, so most patients pay roughly $200–$700 per visit, repeated every 3–4 months.

The number that actually matters on your invoice is price per unit × units used. Everything else — “areas,” “packages,” membership pricing — is a wrapper around those two numbers.

What you’ll pay by treatment area

Unit counts are clinical standards and don’t vary much by city; per-unit price does. The ranges below assume a $11–$18/unit rate, which covers most of the market.

Treatment	Typical units	Per-unit price	Total session
Glabellar (”11s”)	15–25	$11–$18	$165–$450
Forehead lines	6–15	$11–$18	$66–$270
Crow’s feet	10–20	$11–$18	$110–$360
Bunny lines (nose)	4–8	$11–$18	$44–$144
Masseter slim (per side)	20–30	$11–$18	$440–$1,080
Lip flip	4–8	$11–$18	$44–$144
Gummy smile	2–6	$11–$18	$22–$108
Hyperhidrosis (per area)	50–100	$11–$18	$550–$1,800

Most first-timers treating the upper face (forehead + glabellar + crow’s feet) land somewhere around 40–60 units total.

Botox vs Daxxify vs Dysport vs Xeomin

The “Botox” you book may not be Botox the brand. Four neurotoxins dominate US med spas, and they’re priced differently:

• Botox (onabotulinumtoxinA) — the reference product. The per-unit ranges above are Botox’s.
• Daxxify (daxibotulinumtoxinA) — runs roughly 30–50% higher per unit ($16–$28) but lasts 50–80% longer per session, so cost-per-month can be comparable for patients who want fewer visits.
• Dysport (abobotulinumtoxinA) — uses smaller units (~2.5× more units per equivalent result), so the per-unit price looks lower but per-session cost is typically equivalent to Botox. Compare sessions, not unit prices.
• Xeomin (incobotulinumtoxinA) — a “naked” toxin with no accessory proteins; often priced at or slightly below Botox.

The takeaway: never compare two clinics on per-unit price alone unless they’re quoting the same product. Ask which neurotoxin the quote is for.

Why prices vary by city

Per-unit pricing tracks local demand density and provider concentration. High-cost metros with dense injector markets tend to run $1–$3/unit above the national midpoint; lower-density markets run $1–$2 below. To see verified providers and the typical band in your city:

• Botox in Miami
• Botox in Dallas
• Botox in San Francisco
• Botox in Las Vegas
• Botox in Nashville
• Botox in Atlanta
• Botox in San Diego
• Botox in Chicago
• Botox in Seattle
• Botox in Baltimore

Or browse every city in the directory.

How to read a quote without getting under-dosed

The most common way patients overpay is by accepting a flat per-area price without knowing the unit count. “$300 for your forehead” sounds clean, but if it’s only 8 units of a heavily diluted product, you’ll see weak results and be back in six weeks. Protect yourself:

• Ask for per-unit pricing, and ask how many units the injector recommends for your goals.
• Confirm the product (Botox, Daxxify, Dysport, Xeomin) and that the vial is opened in front of you when possible.
• Get the units documented at each visit, so you can compare results session to session.
• Treat sub-market pricing as a warning, not a deal. Per-unit prices well below local norms are the classic signal of over-dilution — you pay less per unit because there’s less toxin in it.

Pricing red flags worth walking away from

• “Botox parties” or pop-up events with no medical director on site.
• Pressure to prepay for large unit packages before a consultation.
• No consultation before the first injection.
• Prices that only make sense as flat-area packages with no unit transparency.

Ways to bring the cost down — safely

• Memberships and loyalty unit-banking can be efficient for regulars who treat the same areas on schedule; they rarely pay off on a single first visit.
• Manufacturer rewards (Allē for Botox/Juvederm, ASPIRE for Dysport/Restylane) rebate real money if your clinic participates — ask.
• Financing via CareCredit, Cherry, or Sunbit is widely available for larger sessions, but compare the APR against simply spacing treatments further apart.

The bottom line

Botox cost comes down to two honest numbers — price per unit and units used — and a provider who will tell you both before they inject. A clinic that quotes transparently, documents your units, and doesn’t push packages on a first visit is worth a dollar or two more per unit.

The fastest way to compare real pricing is to ask several vetted clinics in your city for a quote at once. Tell us what you’re considering below and we’ll route your request to a few verified providers so you can compare on substance.